Sovereign is a new skateboarding publication for STAB, a predominantly surfing based company. Sovereign Magazine was created to tell the stories of the people breaking the boundaries of skateboarding. It focuses on the unsung heroes who are inspiring the next generation of skateboarders.
The magazine was named Sovereign as it highlights those who have become the best in their field and are totally independent. Skateboarding a very personal sport and requires a huge amount of will and determination to succeed. The logo is fractured and is based on the idea of putting yourself back together after a fall, which is one of the most important aspects to become a good skateboarder. An extended modern sans serif font was used to add a dynamic effect, which matches the essence of the brand. The design format creates tension and grit through it’s experimental nature.