Corporate ID for The Octagon, a world-famous multi-purpose events complex in the heart of Mumbai. The Octagon is a space that brings people together and opens their mind through art and culture. It is one of the biggest events complexes in India and attracts people from all around the world.
This design system is a contemporary take on the sacred rangoli art form that is practised throughout India. Rangoli art is when patterns are created on the floor or on a tabletop using a variety of materials, such as dry rice flour, coloured sand, flower petals, and coloured rocks. Designs are passed from one generation to the next, keeping both the art form and the tradition alive. The Octagon prides itself on transforming Mumbai through art and culture. The transforming art form pushes this concept and creates an adaptable and memorable identity. A simple colour palette of black and white was used to match the contemporary nature of the design and allows the art from to stand front and centre. A modern sans serif font was used as it matches the contemporary design system.