UMBRELLA ETIQUETTE

A London based, multi-channel campaign for Public Health England (PHE), to raise awareness about the potential of serious injury taking place without proper umbrella etiquette.
SOLUTION

The design system matches the playful nature of this campaign using bold statements, vibrant colours, and simple illustrations to grab the viewers attention. Animals were used to represent the taller demographic who are especially vulnerable to umbrella injuries. A playful sans serif font was used to make the ad's approachable and adds humour to the campaign. 

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